Banking Trends to Watch for H2 2023 (2024)

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Report Snapshot

Banks face an intensifying battle for deposits and squeezed margins in H2 2023.

Banks will seek new ways to drive customer acquisitions.

M&As will offer a path to customer growth.

Banks will target areas where genAI is ready for primetime.

Sources

Media Gallery

About This Report

Banks’ top priority in H2 2023 will be growing their customer bases. The result? Better messaging and targeting, stronger digital capabilities, and industry consolidation. At the same time, generative AI will start driving meaningful efficiencies.

Report Snapshot

Banks face an intensifying battle for deposits and squeezed margins in H2 2023.

Banks will seek new ways to drive customer acquisitions.

M&As will offer a path to customer growth.

Banks will target areas where genAI is ready for primetime.

Sources

Media Gallery

Report Snapshot

US banks are staring down tough competition and squeezed margins as they enter the back half of 2023. In response, they’ll revamp their marketing strategies to win key customer segments and preserve their bottom lines. Furthermore, mergers and acquisitions (M&As) will see an uptick as bigger banks chase customer growth and smaller ones chase business sustainability. Generative AI (genAI) adoption will also grow with big banks rolling out key use cases.

Key Question: What trends will reshape banking industry dynamics in H2 2023?

Banking Trends to Watch for H2 2023 (1)Banking Trends to Watch for H2 2023 (2)

KEY STAT: Gen Zers will surpass all generations, bar millennials, by number of mobile banking users in 2025, per our forecast, making them a key target segment as banks hunt for new customers.

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Table of Contents

  1. Report Snapshot
  2. Banks face an intensifying battle for deposits and squeezed margins in H2 2023.
  3. Banks will seek new ways to drive customer acquisitions.
  1. M&As will offer a path to customer growth.
  2. Banks will target areas where genAI is ready for primetime.
  3. Sources
  1. Media Gallery
Banking Trends to Watch for H2 2023 (2024)

FAQs

What is the trend in the banking industry in 2023? ›

The most prevalent trend in the financial services industry today is the shift to digital, specifically mobile and online banking (more on each of those in a bit). In today's era of unprecedented convenience and speed, consumers don't want to have to trek to a physical bank branch to handle their transactions.

What are the banking priorities for 2023? ›

The PRA's priorities include financial resilience, operational risk and resilience, risk management and governance, climate-related financial risks, diversity, equity and inclusion (DEI), regulatory reporting and data quality.

What are the risks facing banks in 2023? ›

Rising geopolitical, social and economic volatility and the increasing use of AI have kept cyber attack or data breach in the number one spot among assessed business risks for financial institutions in 2023.

What are the top emerging technologies in banking in 2023? ›

This report will dive further into the identified top 5 emerging technologies and digital tooling in banking 2023: cybersecurity technologies, Machine Learning (ML) and Artificial Intelligence (AI), Generative AI, mixed reality - Augmented Reality (AR) and Virtual Reality (VR), and digital wealth management ...

What big banks are in trouble in 2023? ›

2023 almost went down in the history books as the year America lost faith in its banks. Over a few weeks in the spring of 2023, multiple high-profile regional banks suddenly collapsed: Silicon Valley Bank (SVB), Signature Bank, and First Republic Bank.

What are the trends in banking industry in 2024? ›

Pivotal trends in 2024 will fall into these categories:

Anticipate regulatory action. Deliver financial performance. Accelerate technology transitions. Embrace responsible GenAI.

What is the biggest challenge in the banking industry? ›

Here are some of the most highlighted banking industry challenges faced by the finance sector:
  • Increasing competition. ...
  • Fraud. ...
  • A cultural shift. ...
  • Regulatory compliance. ...
  • Changing business models. ...
  • Rising expectations. ...
  • Customer retention. ...
  • Outdated mobile experiences.

What is the new bank rule in 2023? ›

For release at July 27, 2023

Bank regulatory agencies today requested comment on a proposal to increase the strength and resilience of the banking system. The proposal would modify large bank capital requirements to better reflect underlying risks and increase the consistency of how banks measure their risks.

Which banks are laying off employees 2023? ›

Those come on the heels of financial sector layoffs that took place or were announced in 2023 by JPMorgan Chase Bank, Prudential Financial, TD Bank and Charles Schwab. Some of those banks — including Citibank and Charles Schwab — are cutting their head counts by the thousands or tens of thousands.

Which banks are most at risk? ›

Which Bank Stocks Are Most at Risk of a Liquidity Crisis?
  • Zions Bancorp NA. (ZION)
  • Signature Bank. (SBNY)
  • Huntington Bancshares Inc. (HBAN)
  • SVB Financial Group. (SIVBQ)
  • First Republic Bank. (FRCB)
Mar 15, 2023

Are banks collapsing in 2024? ›

The news: Last Friday, Pennsylvania financial regulators seized and shut down Philadelphia-based Republic First Bank in the first FDIC-insured bank failure of 2024. The deposit insurance fund is expected to pay out $667 million to cover the bank's failure.

Are American banks in trouble? ›

Consulting firm Klaros Group analyzed about 4,000 U.S. banks and found 282 banks face the dual threat of commercial real estate loans and potential losses tied to higher interest rates. The majority of those banks are smaller lenders with less than $10 billion in assets.

What is the next big thing in banking? ›

Cloud-based banking in 2024 isn't just about new tech. It's a big change that makes banks quicker, more creative, and ready for growth. With the cloud, banking is entering a new phase – it's becoming faster, easier to use, and safer than ever.

What technology is booming 2023? ›

Conclusion. In 2023, the top 15 technology trends, such as AI and ML, IoT, VR and AR, Robotics and Automation, and 3D printing, are expected to have a significant impact on various industries and daily life. These technologies have the potential to revolutionize the way we work, communicate, and interact.

What are the bank deposit trends in 2023? ›

Community banks continued to report deposit growth in 2023, while noncommunity banks reported a decline in deposits. Community bank year-over-year deposit growth was 1 percent or $22.4 billion, and noncommunity bank deposits fell 5.6 percent or $892.8 billion year over year.

What are the recent trends in banking? ›

Current changing in banking related include: data and analytics, enhanced security and fraud mitigation, digital payments, cloud-based architectures and mobile apps in India. Key Words : Recent Trends of public and private bank with Financial inclusion.

What are the finance transformation trends in 2023? ›

Finance transformation in 2023 will be driven by a range of factors, including digitalization, data and analytics, ESG and sustainability, resilience and risk management. As we move into 2023, the finance function is undergoing significant transformation.

When did the 2023 banking crisis start? ›

During the March 2023 banking crisis, company executives had to calm panicked customers, shore up liquidity and reassure investors after two other regionals failed. Key decisions during a critical seven-day window likely averted disaster.

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